Autumn is a time for new beginnings and my calender is also filling with new projects. After having written some in depth pieces about my everyday work, here is a good example of a menu shoot. Maitsete Tänav in Rocca al Mare shopping center is a restaurant concept where you can find all imaginable temptations. This is only a tiny part of what's being offered.

What to expect when the food photographer arrives? Where should we put them? How much time does it take to shoot 10 dishes? Should we treat them?

I have a dream. In my dream all people have developed a sophisticated taste for designer goods, they can afford them and designers and makers of crafts can earn a decent living from their art. 

My dream became my mission and it found a way into a food magazine Köök. I have a section Nõudepeatus (meaning sth like 'dish stop') in this quarterly magazine where I find a ceramist or a designer I like, present their work to a chef and let the chef develop a dish according to the tableware. Then I photograph the outcome of their collaboration, write the interviews with them both and thats it. I hope the readers will find something they like, either the tableware or the recipes.

Tallinn TV Tower restaurant is an exciting experience. You can almost see to Finland's capital Helsinki from the tower or then again be wrapped in thick fog and clouds and feel completely cut off from everything, but enjoy yourself either way.

The menu is controversial as well. It's based on high quality produce, dishes are masterfully prepared, but sometimes with a twist. An assortment of savory ice cream served with salad is a good example. You might love it or consider it interesting, but you'll certainly remember having it.

Enjoy!

There's still time for some chocolate ice cream!

Client: Oma Maitse magazine 

It's about time to grab Oma Maitse from news stand and see inside how many kilograms of chocolate you need in order to survive the Valentine's. I'll give you a little background story and one recipe as a teaser. 

Hey guys! I'm finally back on track and planning to show you more of my recent work. This is an editorial for Oma Maitse magazine in January. I played with the concept of paper, shadows and edges.