Clear is kind.
A good website effectively meets its users’ needs while achieving all intended goals, such as engagement, conversions, or education.
Portfolio
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Translation Agency
Adastra, in search of inspiration for their new website, discovered one of our previous projects. A connection was made, and the result speaks for itself.
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Personal Branding
Our copywriter, Stewart Johnson, is a man of many talents. His new portfolio site highlights his expertise, connecting him with the right clients.
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Café in Los Cristianos
This project began with food photography and evolved into web design, showcasing how high-quality images can elevate a website’s visual appeal.
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Photographer
This is our ongoing learning project—a personal portfolio site that gets a fresh redesign every few years.
Checklist:
a good website
User-Friendly Design
Clear Navigation: Menus and links are intuitive and easy to follow, ensuring users can find information quickly.
Responsiveness: The website adapts seamlessly to different devices (mobile, tablet, desktop).
Fast Load Times: Pages load within 2-3 seconds.
Purpose-Driven
Target Audience Focus: The design and content resonates with the intended audience.
Clear Goals: Whether it’s selling products, sharing information, or building community, the website achieves its purpose effectively.
Visual Appeal
Clean Layout: A well-organized, uncluttered layout with adequate whitespace.
Brand Consistency: Fonts, colors, and styles align with the brand identity.
High-Quality Media: Images and videos are professional and optimized for web use.
Engaging Content
Clear Messaging: Headlines and copy communicates quickly the website's purpose and value.
Scannable Text: Headings, bullet points, and short paragraphs make reading easy.
Call-to-Actions (CTAs): Buttons and links encourage user interaction, such as signing up, buying, or learning more.
Search Engine Optimization
Relevant Keywords: Keywords are strategically used in content to improve visibility.
Meta Tags and Descriptions: Provides concise, appealing summaries for search engines.
Optimized URLs: Uses descriptive and user-friendly URLs.
Secure and Trustworthy
SSL Encryption: Secure data transmission via HTTPS.
Trust Signals: Includes customer testimonials, certifications, and clear privacy policies.
Minimal Intrusions: Avoids excessive pop-ups or ads that disrupt the user experience.
Functionality
No Broken Links: All links and features work as intended.
Interactive Elements: Forms, quizzes, or chatbots function seamlessly.
Cross-Browser Compatibility: Works consistently across all major browsers.
Meet the Team
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Katrin Press
WEB DESIGNER
Katrin combines strategic marketing insights with design expertise to build websites that are visually appealing, intuitive, and effective. -
Stewart Johnson
ENGLISH COPYWRITER
Stewart is an author and screenplay writer, but he also loves copywriting, such as advertising copy or even tweets. Decades of editing and proofreading experience.
Our Story
"I think best in websites," says Katrin, our founder.
"Whenever a project lacks clarity and focus but has the potential to grow, I start by building a website. Some people have notebooks; I have drafts of websites for different ideas.”
Creating a website forces you to identify what truly matters. The web design process is more than just aesthetics—it’s a powerful framework for organizing ideas and aligning people toward a shared vision.
When done right, user-centered design doesn’t just result in great websites—it can transform entire businesses. That’s what excites us most.
Ready to see what’s possible? Let us show you!
Contact us
katrin@katrinpress.com
(372) 507-0801
Tenerife address:
Calle la Paz 2
Poris de Abona, Arico
38588 Santa Cruz de Tenerife, Spain
Tallinn address:
12 Videviku Street
10131 Tallinn, Estonia