Hiring a food photographer is about more than just finding someone with a camera—it’s about choosing someone who understands your brand, knows how to make food look irresistible, and can deliver high-quality visuals that attract customers.

Autumn is a time for new beginnings and my calender is also filling with new projects. After having written some in depth pieces about my everyday work, here is a good example of a menu shoot. Maitsete Tänav in Rocca al Mare shopping center is a restaurant concept where you can find all imaginable temptations. This is only a tiny part of what's being offered.

What to expect when the food photographer arrives? Where should we put them? How much time does it take to shoot 10 dishes? Should we treat them?

Tallinn TV Tower restaurant is an exciting experience. You can almost see to Finland's capital Helsinki from the tower or then again be wrapped in thick fog and clouds and feel completely cut off from everything, but enjoy yourself either way.

The menu is controversial as well. It's based on high quality produce, dishes are masterfully prepared, but sometimes with a twist. An assortment of savory ice cream served with salad is a good example. You might love it or consider it interesting, but you'll certainly remember having it.

Enjoy!