Having had time to think during the summer I realized how much I have got to tell about a simple thing called - a menu shoot. The post draws on my 10 years of experience as a food photographer, therefore I had to divide the topic into several parts. The first part will tell about preparing for the photo shoot.

If you’re overwhelmed and stuck at the moment I tell you I’ve been there. In December I used to have no energy for writing year-in-reviews and usually postponed it till January. This year I had it in me already in October. I have some long stories about my journeys and and explanations of my truths, but this is not the topic today. I’ll leave it for laters.

Publisher: Brandbook
AD: Johannes Naan
Client: Rimi Eesti
Food stylist: Kristina Efert

Client: Kidz One clothing store
Brands: Mayoral, Name IT, Coccodrillo, Primigi
Style: Kairit Parker
Models: Elsa, Jesse, Liisbet, Taaniel
Location: KUMU

Well, sometimes there's a need to sell a house when there's not even a hole in the ground. Architects make renders for that purpose. But if you like to give the feeling of how it is to walk the streets of that neighborhood, jog in the forest or do sunset yoga on the beach, then photography can help you out.

Restaurant photography is probably what I do most often. These are usually 1-3 hour sessions for 5 to 10 dishes, sometimes more and longer. I bring my own lighting equipment to the restaurant so it can as well be completely dark.

I'm counting days to finally meet my little girl and this definitely puts things into a different perspective. I'm really bad at talking about my own photography and it seems to be a general problem among photographers. So as soon as I saw an initiative of #reppingfriends I knew I have something to share with you. Thus after giving it some thought I decided to write about appearances and being kind to yourself.